Amplify Launches Custody Command Layer, Bringing Institutional-Grade Custody to Independent RIAs

Amplify Platform (“Amplify”), the enterprise growth platform built on an AI-native data lake, just announced the launch of its Custody Command Layer, an integrated platform solution for independent RIA firms, enterprises, and platforms that is designed to enable large independent RIAs to further scale their practices and serve clients, while retaining their brand identity and independence.

As Aaron Brodt, Co-Founder and Chief Executive Officer of Amplify said on BusinessWire on Wednesday morning:

“We built the Custody Command Layer to be capable of delivering same-day accounts, real-time data, and no reconciliation. Our Custody Command Layer’s integration with GSCS demonstrates what’s possible when Goldman Sachs’ custody and Amplify’s technology are brought together.”

A single click activates Amplify’s Custody Command Layer, where a custodian’s account operations—from opening to funding, trading, and maintenance—run natively inside the platform. The Custody Command Layer combines custody, trading, investment management, service, and billing data into a single environment, eliminating the data fragmentation inherent in most traditional custodian integrations.

Jeremy Eisenstein, Managing Director, Head of Goldman Sachs Custody Solutions stated in the press release, “This collaboration brings an integrated custody and data experience to RIAs, empowering Amplify’s advisors, clients, and operations teams to continue to scale.”

To read the full announcement, visit the press release here. Advisors interested in learning more about the Amplify Custody Command Layer can visit this page.