William serves as Director of PR and communications at Amplify. He oversees all media relationships, marketing strategy, and external communications.
William has experience as a wealth advisor running an advisory practice, managing advisor teams, and doing grassroots business development, including brand and communications strategy. He is part of the Ashton Thomas Private Wealth ecosystem, where he serves in a similar role covering marketing, communications, and media relations for the firm, as well as advisor business development initiatives.
William’s career spans three decades in Wealth management, technology consulting, corporate finance, and institutional banking. Previously, he held roles with Waddell & Reed Financial (now part of LPL), National Australia Bank, and International Paper Company, as well as his own business entities. William also took a Mid-Atlantic financial advisory business through the full ownership lifecycle—from inception to sale.
William was President of the Board of Directors for the Financial Planning Association (FPA®) of Greater Phoenix (Arizona), where he served as a member of the Board of Directors for eight years from 2016-2023. He was a founding member of the FPA® national Advisory Council and the Advisory Council Executive Committee, served on the Board Nominating Committee in 2021 and the Technology Task Force in 2022. William is also a contributor to various financial industry publications. He resides in Scottsdale, Arizona, with his wife and two children.
